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DAISO is in the spotlight of the mass media so often
that some people say we should be in the PR or advertising business.

Mr.Hirotake Yano,
on the cover and in various magazines!
Mr. Yano has twice appeared on the cover of the prestigious “Zaikai” magazine known for covering top executives in Japan. In addition, Mr. Yano’s unique business ideals have been covered in the media as a source of guidance for businesses to succeed in the 21st century.
Ranked number 1 four times
in a row among female shoppers
in the Customer Satisfaction Ranking!

2nd place four times
in a row in the overall ranking!
Ranked number 10
in an American magazine highlighting the fastest growing retailers!According to “STORES” magazine published by the American Retailers Association, Daiso ranks in at number 10 among the fastest growing retailers in the world.
Ranked 23 in "Brand Japan2010" !
Daiso ranked 23 overall in “Brand Japan 2010,” a survey rating the brand/image of companies and products from 35,000 Japanese consumers. The survey rated companies by friendliness, innovation, excellence, and convenience.
In addition, Daiso came in
17 in a separate ranking of
most improved companies
(compared to last year).
Ranked among the top 100
"Famed Business People in the Heisei Era"
in "Nihon Keizai Shimbun"!
Our president, Mr. Hirotake Yano, was selected as a “Famed Business Person of the Heisei Era” by the Nihon Keizai Shimbun from among all 3.6 million businesses in Japan!
Recognized as Taiwan's Number 1 brand in 2009!
There are 27 Daiso stores in Taiwan, and Daiso was selected by the Consumer Protection Commission as the number 1 brand-ultimately presented with the “Number 1 Brand Award.” The National Commerce Assembly presented Daiso with a letter of appreciation for contributing to the economic development of Taiwan, and the development of a new business model in the service industry.
Received the "2006 Retail ME award"
for being the top distributor in
eight Middle Eastern countries.
The award ceremony was held at the Madinat Jumeirah Hotel in Dubai, UAE on February 19, 2007. Mr. Manu, president of Daiso Value Store attended the ceremony (pictured center).