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Creating stores with unique value.
The DAISO mission is to help customers "Find Surprises & Fun!"

Daiso is a place where customers can obtain a new kind of value that cannot be compared to existing one-dollar stores.
We provide delight and surprise to our customers around the world by providing this new, unique value, and by using an
advanced system that cannot be delivered by anyone else. This is the reason for Daiso's existence.
Find Surprise & Fun!
Daiso’s stores provide a unique experience of curiosity and enjoyment for thousands of customers to go home satisfied, not only in Japan but now all over the world. Our wide range of stores, products, and highly-competitive prices never fail to satisfy the discerning customer. You might wonder what the secret is behind Daiso’s success in such a demanding business environment. It is something that no other company is able to imitate-our three values of “Quality,” “Variety,” and “Uniqueness.” These three strengths are the pillars of our success.

There is no other company like this today. New values never seen anywhere else, combined with exclusive business strategies that bring joy and amazement to customers worldwide are what keep Daiso moving ahead of the competition.